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Individuals and Nonprofits

Taking Donors Seriously® was developed more than 30 years ago for people like you, and its principles are time-tested to work. This is our core program, and is geared specifically to the needs of individuals raising personal support, and smaller nonprofits where the executive or development director is the primary fundraiser.

During this program, you will:

  • Learn

    View a series of concise online training videos

  • Apply

    Apply what you are learning each week with written, practical assignments

  • Engage

    Engage in one-on-one coaching calls at key points along the way

Topics Covered

  • An overview on giving
  • Six key principles in fundraising
  • Developing a case statement and messaging
  • Building an Advancement/Development team
  • Identifying, prioritizing, and managing your prospects
  • Strategy and methods for planning fundraising
  • Creating and executing your fundraising plan
  • The asking process: How to engage prospects and invite them to give

Key Outcomes

  • Receive valuable knowledge about giving and a relational approach to fundraising
  • Understand time-tested principles and practical applications for cultivating major donors over a lifetime
  • Complete a working Case Statement to present to donors
  • Identify and engage a leadership team
  • Create a vetted and prioritized list of prospective donors
  • Develop a strategy for getting in front of the right individuals in order to reach a funding goal
  • Write a comprehensive year-long fundraising plan
  • Practice and prepare for face-to-face solicitation meetings

Get Started

Register today for the full program, or try three lessons for free!